DYSON “Firsts” Campaign – Styled by Celia-Jane Ukwenya
Project Title: DYSON “Firsts” Campaign
Client: Dyson
Role: Wardrobe Stylist
Location: Dubai
A powerful campaign celebrating the UAE’s pioneers—DYSON “Firsts” shines a spotlight on three extraordinary individuals breaking barriers and redefining what’s possible. I had the privilege of styling this inspiring shoot, which told real stories of innovation, artistry, and identity through elevated, expressive wardrobe direction.
Featured in the campaign:
🩶 @eng.marwaalmamari – the UAE’s first female aerospace engineer
🩶 @samiralkhamis – the UAE’s first male professional ballet dancer
🩶 @ameniesseibi – the UAE’s first plus-size model
Each look was thoughtfully crafted to reflect the subject’s story, strength, and personal style—balancing minimalism, structure, and soft empowerment. A celebration of progress, representation, and the beauty of being first.
🎬 Team Credits:
Client: @dyson_arabia @dyson
Production: @boomtown_productions
Producers: @shanemartin943 @daliachristina @farahkhalilm @gserrano22
Director: @augusta.quaynor
Director of Photography: @tudanodp
Wardrobe Stylist: @celiajaneukwenyastylist
Stylist Assistant: @maria.shimmer
Makeup Artist: @katmascara
Art Director: @preetkalra